Mobile does not equal BYO

I’d like to share a couple of things I see customers overlooking related to Mobility:

  1. Organizations confuse a mobility solution with BYO, while it may enable this in many cases it should not be assumed
  2. Referring to #1, an assumption that all platforms and devices have equal features and opportunity

Mobility is a magical word that will get you attention but mobility is not magic. Before you break out the eggnog and promise your management a pixie dust mobility solution dig in to the details, understand the mobile platforms, understand what your end-users use, and understand every agonizing detail of your chosen vendor’s commitment and roadmap they share with you.

Too often businesses read the feature list, receive a demo, test on a single platform, or even a specific form factor (iPhone vs iPad) and assume that the functions, features, and user experience exist of all mobile devices. Moreover they may believe that all platforms have an equal focus and opportunity from their vendors. The reality is vendors focus on the most widely deployed platforms first and generally on iOS regardless as to the usage statistics and then to other platforms. Mobile platforms are not created equal, features that exist on iOS should not be assumed to exist on Andorid or Windows. Moreover this mobile landscape is quickly changing, vendors and carriers roll out updates to the platform without IT involvement that affect your applications and end-user experience. A vendor’s ability to change, adopt, and revise their solutions based on end-user demands, platform features, and UI redesigns (iOS7) are key to your success deploying these solutions to your end-users.

These issues are bringing a new acronym to the market, CYOD Choose Your Own Device. No surprise here, supporting everything isn’t realistic, vendors don’t, you shouldn’t either.


One thought on “Mobile does not equal BYO

  1. “Mobility is a magical word that will get you attention but mobility is not magic” < that's the point, esp. since "mobility" is only one of the (may be more important these days) requirements businesses have. it has to be set into a wider context and we should not always assume that our customers are blank in these areas. they might have already built apps, adapted processes, or have found other ways to solve the "mobile issue", even before every consulting company or mobile start-up started talking about MDM, MAM, EMM, you name it…

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